{"id":13814,"date":"2025-06-26T07:08:49","date_gmt":"2025-06-26T06:08:49","guid":{"rendered":"https:\/\/digitalrezaid.com\/oldrezaid\/?p=13814"},"modified":"2025-08-25T11:04:55","modified_gmt":"2025-08-25T10:04:55","slug":"is-ppc-better-than-facebook-ads","status":"publish","type":"post","link":"https:\/\/digitalrezaid.com\/oldrezaid\/post\/is-ppc-better-than-facebook-ads","title":{"rendered":"Is PPC Better Than Facebook Ads? Full Comparison Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13814\" class=\"elementor elementor-13814\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-354c368 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"354c368\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5d7f59\" data-id=\"a5d7f59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6e18ba elementor-widget elementor-widget-text-editor\" data-id=\"f6e18ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">PPC and Facebook Ads are both quite powerful tools used in digital marketing; the two serve very different purposes and work best in different contexts. This blog details all the differences, benefits, and drawbacks of the strategies so you&#8217;ll be able to choose the best one (or a combination of both) for measurable business results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae8d281 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae8d281\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54f233f\" data-id=\"54f233f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b77fc1 elementor-widget elementor-widget-heading\" data-id=\"1b77fc1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding PPC: How It Works<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ada4bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ada4bf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55667d4\" data-id=\"55667d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73150cf elementor-widget elementor-widget-text-editor\" data-id=\"73150cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">An advertisement known as PPC (pay-per-click advertising model) is an online advertisement that involves the advertisers paying each time the advert is clicked. PPC is most probably to be met with Google Ads; however, it is also possible to do Microsoft\/Bing ads, YouTube, Display Network, and even Amazon ads.<\/span><\/p><p><span style=\"color: #000000;\">Most PPC campaigns, particularly on Google Search, are intent-based\u2014these campaigns target users who are already searching for something specific (such as &#8220;buy running shoes&#8221; or &#8220;cheap CRM software&#8221;).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c10c900 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c10c900\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bdb6dd\" data-id=\"3bdb6dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f9cd8a elementor-widget elementor-widget-heading\" data-id=\"1f9cd8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Facebook Ads Explained: Strategy &amp; Scope<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6d790b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6d790b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-364ed4e\" data-id=\"364ed4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a44ff0 elementor-widget elementor-widget-text-editor\" data-id=\"1a44ff0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Facebook Ads (that also covers Instagram through the Meta Ads Manager) are <\/span><b>interruption ads<\/b><span style=\"font-weight: 400;\">. They cannot target by search intent but use the parameters of interests, behaviors, demographics, lookalike profiles, and custom audiences.\u00a0<\/span><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Facebook is renowned for its highly advanced targeting and clever creative (image\/video\/carousel\/reels) options suitable for brand awareness, product discovery, and retargeting.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-283ef9d elementor-widget elementor-widget-image\" data-id=\"283ef9d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/06\/Facebook-Ads.webp\" class=\"attachment-large size-large wp-image-18237\" alt=\"Facebook Ads\" srcset=\"https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/06\/Facebook-Ads.webp 1000w, https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/06\/Facebook-Ads-300x200.webp 300w, https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/06\/Facebook-Ads-768x512.webp 768w, https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/06\/Facebook-Ads-930x620.webp 930w, https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/06\/Facebook-Ads-600x400.webp 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d0896d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0896d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4884086\" data-id=\"4884086\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-551abd6 elementor-widget elementor-widget-heading\" data-id=\"551abd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Key Differences at a Glance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-579d5dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"579d5dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b90f153\" data-id=\"b90f153\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d6ac88 elementor-widget elementor-widget-html\" data-id=\"8d6ac88\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style type=\"text\/css\">\r\n.tg  {border-collapse:collapse;border-spacing:0;}\r\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\r\n  overflow:hidden;padding:10px 5px;word-break:normal;}\r\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\r\n  font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;}\r\n.tg .tg-vlxt{color:#0E101A;text-align:center;vertical-align:top}\r\n.tg .tg-0lax{text-align:left;vertical-align:top}\r\n.tg .tg-4kyp{color:#0E101A;text-align:left;vertical-align:top}\r\n<\/style>\r\n<table class=\"tg\"><thead>\r\n  <tr>\r\n    <th class=\"tg-vlxt\"><span style=\"font-weight:bold;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Feature<\/span><\/th>\r\n    <th class=\"tg-vlxt\"><span style=\"font-weight:bold;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">PPC (Google Ads, etc.)<\/span><\/th>\r\n    <th class=\"tg-vlxt\"><span style=\"font-weight:bold;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Facebook Ads<\/span><\/th>\r\n  <\/tr><\/thead>\r\n<tbody>\r\n  <tr>\r\n    <td class=\"tg-0lax\"><\/td>\r\n    <td class=\"tg-0lax\"><\/td>\r\n    <td class=\"tg-0lax\"><\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Targeting Type<\/span><\/td>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Keyword-based (intent-driven)<\/span><\/td>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Interest\/behavior-based (discovery-driven)<\/span><\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\"> Ad Formats<\/span><\/td>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Text, shopping, display, video<\/span><\/td>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Image, video, carousel, stories <\/span><\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">User Intent<\/span><\/td>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">High - searching to solve a need<\/span><\/td>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Low to moderate - scrolling for content<\/span><\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Best Funnel Stage<\/span><\/td>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Bottom (BOFU)<\/span><\/td>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Top to Mid (TOFU, MOFU)<\/span><\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Cost Model<\/span><\/td>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">CPC\/CPM<\/span><\/td>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">CPC\/CPM<\/span><\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Audience Size<\/span><\/td>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Limited to search volume<\/span><\/td>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Wide and scalable<\/span><\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Conversion Speed<\/span><\/td>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">Usually faster<\/span><\/td>\r\n    <td class=\"tg-4kyp\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#0E101A;background-color:transparent\">May take nurturing<\/span><\/td>\r\n  <\/tr>\r\n<\/tbody><\/table>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aee6779 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aee6779\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-715ede6\" data-id=\"715ede6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe65da7 elementor-widget elementor-widget-heading\" data-id=\"fe65da7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Scenarios Where PPC Outperforms Facebook Ads<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0c574e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0c574e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1052915\" data-id=\"1052915\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4473c49 elementor-widget elementor-widget-heading\" data-id=\"4473c49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">1. When users are actively searching for your product or service<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bedbce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bedbce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9850f30\" data-id=\"9850f30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed9da91 elementor-widget elementor-widget-text-editor\" data-id=\"ed9da91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">PPC (especially Google Search Ads) is the clear winner when people are in a mindset that is looking for exactly what you&#8217;re offering.<\/span><\/p><p><span style=\"color: #000000;\"><b>Example:\u00a0 <\/b><\/span><span style=\"font-weight: 400; color: #000000;\">A user Googles &#8220;emergency plumber near me,&#8221; and it is a perfect moment for a PPC ad placement.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">In Facebook Ads, you would have to guess the intent and likely serve ads to users who are not even in a state of mind to seek your service.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fb7fe5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fb7fe5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a9dc25\" data-id=\"1a9dc25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b68043 elementor-widget elementor-widget-heading\" data-id=\"9b68043\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2. For high intent, bottom-funnel conversions<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06c8690 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06c8690\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c777af\" data-id=\"3c777af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b708ce elementor-widget elementor-widget-text-editor\" data-id=\"4b708ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">PPC positions you for the user at the exact moment they are going to make a decision. This holds in<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Legal Services<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Software as a Service (SaaS) Products<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Medical\/Dental appointments<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">E-commerce for ready-to-buy items<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">PPC is built for conversions!<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0460c03 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0460c03\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2e85ea\" data-id=\"f2e85ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd0f3a7 elementor-widget elementor-widget-text-editor\" data-id=\"cd0f3a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">PPC positions you for the user at the exact moment they are going to make a decision. This holds in<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Legal Services<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Software as a Service (SaaS) Products<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Medical\/Dental appointments<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">E-commerce for ready-to-buy items<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">PPC is built for conversions!<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e16646 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e16646\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d50277e\" data-id=\"d50277e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a3d4fe elementor-widget elementor-widget-heading\" data-id=\"3a3d4fe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When Facebook Ads Are the Smarter Choice \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81fe736 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81fe736\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e1d3001\" data-id=\"e1d3001\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8eeefb elementor-widget elementor-widget-heading\" data-id=\"b8eeefb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">1. If You Need to Generate Brand Awareness or Visual Appeal<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e8dbf3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e8dbf3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8afe605\" data-id=\"8afe605\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbefbc5 elementor-widget elementor-widget-text-editor\" data-id=\"bbefbc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">If you&#8217;re launching a new product or need to create some brand awareness, Facebook Ads lets you show rich visual stories to many people, and you can do it at a low cost.<\/span><\/p><p><span style=\"color: #000000;\"><b>Case in point:<\/b><span style=\"font-weight: 400;\"> Fashion brands, fitness coaches, skincare companies, and travel agencies can use Reels, video testimonials, or carousel ads to introduce and stoke initial interest.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-36c611c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36c611c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21c329a\" data-id=\"21c329a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8421ed2 elementor-widget elementor-widget-heading\" data-id=\"8421ed2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2. If You Don't Have a Lot of Search Volume\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16755f8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16755f8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e39c1aa\" data-id=\"e39c1aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca17cc7 elementor-widget elementor-widget-text-editor\" data-id=\"ca17cc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #000000;\">Some niches do not have enough search demand on Google, so PPC will not be effective. Facebook will allow you to find new customers using behavioral targeting.<\/span><br \/><span style=\"color: #000000;\">Case in point: a new yoga retreat brand may have very few searches but can attract people who are interested in meditation, wellness, and travel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2047c40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2047c40\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c69a9b\" data-id=\"7c69a9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ef474e elementor-widget elementor-widget-heading\" data-id=\"2ef474e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">3. If You're Retargeting Abandoned Visitors<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef79ed5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ef79ed5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4c15fb\" data-id=\"f4c15fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2553f47 elementor-widget elementor-widget-text-editor\" data-id=\"2553f47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Facebook ads are good for retargeting people who visited your site, watched a video, and added to the cart but didn&#8217;t purchase. Facebook also has dynamic ads that will serve potential customers exactly what they are looking for.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">PPC can do this, too, but generally, people will find Facebook&#8217;s visual retargeting more compelling.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d60daa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d60daa3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cc43e4\" data-id=\"2cc43e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a2988cd elementor-widget elementor-widget-heading\" data-id=\"a2988cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cost Breakdown: PPC vs. Facebook Ads\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797bfa2 elementor-widget elementor-widget-text-editor\" data-id=\"797bfa2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong><span style=\"color: #000000;\">PPC (AdWords) Costs<\/span><\/strong><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Cost per click in highly competitive industries, such as law, finance, and health, may cost anywhere from $5 &#8211; $30+, possibly higher.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Higher conversion rate since users are likely to go further down the funnel and often show very strong intent.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">When you run a campaign selecting specific keywords that perform well, it will ultimately be easier to predict results with PPC than with Facebook Ads.<\/span><\/li><\/ul><h4><strong><span style=\"color: #000000;\">Facebook Ads (FB)<\/span><\/strong><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">PPC advertising often has lower cost-per-click costs (typically around .50 and $2.00)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Lower cost-per-click typically means you are also seeing lower click-through rates and conversion intent, usually leading to the need to nurture more.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Creative fatigue is a real thing, and continual testing of creatives and ads will always be needed.<\/span><\/li><\/ul><h4><span style=\"color: #000000;\"><b>Verdict<\/b><\/span><\/h4><p><span style=\"font-weight: 400; color: #000000;\">Facebook ads cost less per impression and click; however, PPC can give you a better return on investment in high-intent industries much quicker and in lower quantities. Suppose you sell a few expensive items or have a long sales cycle, which requires more disposable income. In that case, your budget ultimately depends on the potential habits and behaviors of your audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-012e146 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"012e146\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cf09711\" data-id=\"cf09711\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e10fd88 elementor-widget elementor-widget-heading\" data-id=\"e10fd88\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analytical and Attribution Differences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-321a3db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"321a3db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd2520d\" data-id=\"bd2520d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f8481ca elementor-widget elementor-widget-text-editor\" data-id=\"f8481ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #000000;\"><b>PPC Analytics<\/b><\/span><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">You will always get clear results with PPC, and this includes the search terms clicked on, click-through rate, and conversions.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">You can very easily determine the return on investment with PPC using even one keyword.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">PPC conversion data tends to be more directly correlated.<\/span><\/li><\/ul><h4><span style=\"color: #000000;\"><b>Facebook Ads<\/b><\/span><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Is Strong in reporting on impressions, reach, and other engagement metrics<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Attribution can be fuzzy, which is made worse by iOS 14 privacy updates.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">You must have installed the Meta Pixel and used its funnel tracking (and your funnel is deep enough for meaningful reports)<\/span><\/li><\/ul><p><span style=\"font-weight: 400; color: #000000;\">If your advertising requires an attribution model focusing on last-click Attribution or simple return on ad spend, then arguably, you have the best potential for optimizing with PPC Marketing. If you are running advertising campaigns focused on multi-steps to nurture your audience, ideally before leading to a purchase, then Ad Manager from Facebook is a better tool.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06e405d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06e405d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73a3a42\" data-id=\"73a3a42\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-429a3c2 elementor-widget elementor-widget-heading\" data-id=\"429a3c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Real-World Use Case Examples<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c1bdc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c1bdc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33529e6\" data-id=\"33529e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98a2015 elementor-widget elementor-widget-text-editor\" data-id=\"98a2015\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><span style=\"color: #000000;\"><b>Example 1: Local service business<\/b><\/span><\/h5><p><span style=\"color: #000000;\"><b>Preferred strategy: PPC<\/b><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Why? Customers are looking for a service where they live. Facebook can help with reinforcement, but in this case, PPC will produce direct leads.<\/span><\/p><h5><span style=\"color: #000000;\"><b>Example 2: New e-commerce store<\/b><\/span><\/h5><p><span style=\"color: #000000;\"><b>Preferred strategy: Facebook Ads<\/b><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Why? You can visually introduce products to a new audience, leverage retargeting, and scale with seasonal offers.<\/span><\/p><h5><span style=\"color: #000000;\"><b>Example 3: SaaS or B2B app<\/b><\/span><\/h5><p><span style=\"color: #000000;\"><b>Preferred strategy: Both<\/b><\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">Utilize PPC to target a set of high-intent keywords and use Facebook to promote engaging content, retarget disparate visitors, or nurture with lead magnets.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ebe058 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ebe058\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c044598\" data-id=\"c044598\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4aa64e elementor-widget elementor-widget-heading\" data-id=\"e4aa64e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Can you utilize both strategies together?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f085760 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f085760\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6baf24\" data-id=\"c6baf24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6522641 elementor-widget elementor-widget-text-editor\" data-id=\"6522641\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400; color: #000000;\">Certainly\u2014and you should.<\/span><\/p><p><span style=\"font-weight: 400; color: #000000;\">An example of a simple multi-channel strategy is outlined below:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Step 1 (TOFU): Run Facebook video ads or lead magnets to build awareness<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Step 2 (MOFU): Retarget with testimonials or product demos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400; color: #000000;\">Step 3 (BOFU): Run PPC ads to close the sale when someone is searching your brand or product area<\/span><\/li><\/ul><p><span style=\"font-weight: 400; color: #000000;\">Utilizing both strategies together allows you to own the entire customer journey.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb61a02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb61a02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14a73c0\" data-id=\"14a73c0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8386a27 elementor-widget elementor-widget-heading\" data-id=\"8386a27\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Conclusion\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ded024 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ded024\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d49588e\" data-id=\"d49588e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b3c736 elementor-widget elementor-widget-text-editor\" data-id=\"4b3c736\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">PPC and Facebook Ads are excellent at different things, which is why PPC is better at high-intent searches and fast conversions, whereas Facebook Ads are great at increasing awareness and retargeting in a creative manner. The results can be more successful with a combination of both rather than making decisions on a single strategy. Which of these choices is best is a determination based on your aims and audience behavior, and location in the purchase cycle.\u00a0<\/span> <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48b4741 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48b4741\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c24ed2\" data-id=\"6c24ed2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c819161 elementor-widget elementor-widget-heading\" data-id=\"c819161\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">FAQs<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49eca27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49eca27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4519cb6\" data-id=\"4519cb6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0ff57d elementor-widget elementor-widget-text-editor\" data-id=\"e0ff57d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #000000;\">Is PPC the same as Facebook Ads?<\/span><\/h4><p><span style=\"font-weight: 400; color: #000000;\">No! PPC is a pricing model. Facebook Ads is a platform that uses that pricing model.<\/span><\/p><h4><span style=\"color: #000000;\">What is faster for sales?<\/span><\/h4><p><span style=\"font-weight: 400; color: #000000;\">PPC is typically faster for conversions based on user intent.<\/span><\/p><h4><span style=\"color: #000000;\">Are Facebook Ads less expensive than PPC?<\/span><\/h4><p><span style=\"font-weight: 400; color: #000000;\">Typically, yes, but it may also take them longer because they may require more nurturing to convert.<\/span><\/p><h4><span style=\"color: #000000;\">Can I run PPC and Facebook Ads at the same time?<\/span><\/h4><p><span style=\"font-weight: 400; color: #000000;\">Yes, and it is typically more effective for full-funnel performance.<\/span><\/p><h4><span style=\"color: #000000;\">What is best for B2B PPC or Facebook?<\/span><\/h4><p><span style=\"font-weight: 400; color: #000000;\">For B2B, PPC (especially Google Search or LinkedIn Ads) is a much better bet.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PPC and Facebook Ads are both quite powerful tools used in digital marketing; the two serve very different purposes and work best in different contexts. This blog details all the<a href=\"https:\/\/digitalrezaid.com\/oldrezaid\/post\/is-ppc-better-than-facebook-ads\" rel=\"bookmark\"><span class=\"screen-reader-text\">Is PPC Better Than Facebook Ads? Full Comparison Guide<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":16965,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[688],"tags":[2068,2069],"class_list":["post-13814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-facebook-ads","tag-ppc-better-than-facebook-ads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is PPC Better Than Facebook Ads? 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