{"id":15002,"date":"2025-07-28T11:33:24","date_gmt":"2025-07-28T10:33:24","guid":{"rendered":"https:\/\/digitalrezaid.com\/oldrezaid\/?p=15002"},"modified":"2025-08-14T13:44:07","modified_gmt":"2025-08-14T12:44:07","slug":"how-to-create-a-digital-marketing-plan-that-drives-sales","status":"publish","type":"post","link":"https:\/\/digitalrezaid.com\/oldrezaid\/post\/how-to-create-a-digital-marketing-plan-that-drives-sales","title":{"rendered":"How to Create a Digital Marketing Plan That Drives Sales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15002\" class=\"elementor elementor-15002\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4502e28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4502e28\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c2d946\" data-id=\"1c2d946\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c05a828 elementor-widget elementor-widget-text-editor\" data-id=\"c05a828\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Do you want to get your sales to a crazy level? And want to know how to drive sales with a well-designed digital marketing plan? Now, in the advanced times, just having a few social media posts and random ads isn\u2019t enough. First of all, you need a step-by-step digital marketing plan that drives sales in a real sense.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This blog will show you exactly how to build one. It will teach you how to develop an effective sales-focused digital marketing strategy that suits your brand, whether it involves setting smart goals, selecting the right marketing channels, measuring performance, etc. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e18ad97 elementor-widget elementor-widget-heading\" data-id=\"e18ad97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is a Digital Marketing Plan?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-218c218 elementor-widget elementor-widget-image\" data-id=\"218c218\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/07\/What-Is-a-Digital-Marketing-Plan.webp\" class=\"attachment-large size-large wp-image-16589\" alt=\"What Is a Digital Marketing Plan\" srcset=\"https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/07\/What-Is-a-Digital-Marketing-Plan.webp 1000w, https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/07\/What-Is-a-Digital-Marketing-Plan-300x200.webp 300w, https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/07\/What-Is-a-Digital-Marketing-Plan-768x512.webp 768w, https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/07\/What-Is-a-Digital-Marketing-Plan-930x620.webp 930w, https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/07\/What-Is-a-Digital-Marketing-Plan-600x400.webp 600w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0753cb3 elementor-widget elementor-widget-text-editor\" data-id=\"0753cb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s start simple.<\/span><\/p><p><span style=\"font-weight: 400;\">A digital marketing plan is a strategic roadmap that provides a plan of how your business will leverage digital channels, such as social media, search engines, email and content, to meet sales and growth objectives.<\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s not a list of tasks. It\u2019s a strategy that has an objective, target, message and approach.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And more importantly, it connects directly to your bottom line\u2026 <\/span><b>\u201csales\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><h6><b>Why You Need One:<\/b><\/h6><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It helps you focus on what really works<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Saves time and budget by avoiding scattered efforts<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gives your team direction and clear priorities<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Makes it easier to measure accurate results<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caf3d22 elementor-widget elementor-widget-heading\" data-id=\"caf3d22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Interaction of Strategy, Campaigns and Tactics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4feb610 elementor-widget elementor-widget-text-editor\" data-id=\"4feb610\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Strategy has been confused by many with campaigns and tactics. Let\u2019s just quickly break that down through a table:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b2f02c elementor-widget elementor-widget-html\" data-id=\"0b2f02c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style type=\"text\/css\">\r\n.tg  {border-collapse:collapse;border-spacing:0;}\r\n.tg td{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\r\n  overflow:hidden;padding:10px 5px;word-break:normal;}\r\n.tg th{border-color:black;border-style:solid;border-width:1px;font-family:Arial, sans-serif;font-size:14px;\r\n  font-weight:normal;overflow:hidden;padding:10px 5px;word-break:normal;}\r\n.tg .tg-1ksz{background-color:#fcff2f;border-color:inherit;font-weight:bold;text-align:left;vertical-align:top}\r\n.tg .tg-fymr{border-color:inherit;font-weight:bold;text-align:left;vertical-align:top}\r\n.tg .tg-0pky{border-color:inherit;text-align:left;vertical-align:top}\r\n<\/style>\r\n<table class=\"tg\"><thead>\r\n  <tr>\r\n    <th class=\"tg-1ksz\"><span style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000\">Term<\/span><\/th>\r\n    <th class=\"tg-1ksz\"><span style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000\">What It Means<\/span><\/th>\r\n    <th class=\"tg-1ksz\"><span style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000\">Example<\/span><\/th>\r\n  <\/tr><\/thead>\r\n<tbody>\r\n  <tr>\r\n    <td class=\"tg-fymr\"><span style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Strategy<\/span><\/td>\r\n    <td class=\"tg-0pky\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Big-picture plan to reach long-term goals<\/span><\/td>\r\n    <td class=\"tg-0pky\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">\u201cGrow online sales by 30% in 12 months.\u201d<\/span><\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-fymr\"><span style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Campaigns<\/span><\/td>\r\n    <td class=\"tg-0pky\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Time-limited efforts supporting the strategy<\/span><\/td>\r\n    <td class=\"tg-0pky\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">\u201cHoliday email campaign with 15% off.\u201d<\/span><\/td>\r\n  <\/tr>\r\n  <tr>\r\n    <td class=\"tg-fymr\"><span style=\"font-weight:700;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Tactics<\/span><\/td>\r\n    <td class=\"tg-0pky\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">Specific tasks to run the campaign<\/span><\/td>\r\n    <td class=\"tg-0pky\"><span style=\"font-weight:400;font-style:normal;text-decoration:none;color:#000;background-color:transparent\">\u201cDesign landing page, write promo email.\u201d<\/span><\/td>\r\n  <\/tr>\r\n<\/tbody><\/table>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-475feea elementor-widget elementor-widget-heading\" data-id=\"475feea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10 Steps to Build a Digital Marketing Plan That Drives Sales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108efb5 elementor-widget elementor-widget-image\" data-id=\"108efb5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/07\/Steps-to-Build-a-Digital-Marketing-Plan-That-Drives-Sales.webp\" class=\"attachment-large size-large wp-image-16590\" alt=\"Steps to Build a Digital Marketing Plan That Drives Sales\" srcset=\"https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/07\/Steps-to-Build-a-Digital-Marketing-Plan-That-Drives-Sales.webp 800w, https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/07\/Steps-to-Build-a-Digital-Marketing-Plan-That-Drives-Sales-300x300.webp 300w, https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/07\/Steps-to-Build-a-Digital-Marketing-Plan-That-Drives-Sales-150x150.webp 150w, https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/07\/Steps-to-Build-a-Digital-Marketing-Plan-That-Drives-Sales-768x768.webp 768w, https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/07\/Steps-to-Build-a-Digital-Marketing-Plan-That-Drives-Sales-600x600.webp 600w, https:\/\/digitalrezaid.com\/oldrezaid\/wp-content\/uploads\/2025\/07\/Steps-to-Build-a-Digital-Marketing-Plan-That-Drives-Sales-100x100.webp 100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f75f3b9 elementor-widget elementor-widget-heading\" data-id=\"f75f3b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Make SMART goals <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc74dfc elementor-widget elementor-widget-text-editor\" data-id=\"fc74dfc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Start thinking of the end first.<\/span><\/p><p><span style=\"font-weight: 400;\">You should have a goal of being <\/span><b>SMART<\/b><span style=\"font-weight: 400;\">: Specific, Measurable, Achievable, Relevant and Time-bound.<\/span><\/p><p><b>Example:<\/b><span style=\"font-weight: 400;\"> 25% product sales growth online within 6 months.<\/span><\/p><p><span style=\"font-weight: 400;\">These goals keep you on track and monitor your progress.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bef5aa1 elementor-widget elementor-widget-heading\" data-id=\"bef5aa1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Know your audience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50dbdb5 elementor-widget elementor-widget-text-editor\" data-id=\"50dbdb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There is no way that one can sell without knowing the people that they are selling to.<\/span><\/p><p><span style=\"font-weight: 400;\">Create buyer personas, which are fictional characters, and are based on your actual customers. Use tools such as Google Analytics, surveys or customer interviews to identify:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their age, places of residence and occupation<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Challenges and pain points<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where do they spend time online<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This assists you in developing focused content that is in their language.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502aa20 elementor-widget elementor-widget-heading\" data-id=\"502aa20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Audit Your Digital Presence Now<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0aa2c11 elementor-widget elementor-widget-text-editor\" data-id=\"0aa2c11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Take a look at what you already have before you go ahead.<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website performance:<\/b><span style=\"font-weight: 400;\"> Is it Mobile-friendly? Fast? SEO friendly?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content: <\/b><span style=\"font-weight: 400;\">What is already working in terms of blogs, videos or resources?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social media:<\/b><span style=\"font-weight: 400;\"> Which platforms get the biggest engagement?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email marketing: <\/b><span style=\"font-weight: 400;\">Do you have clicks and conversions?<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Prepare a list of strengths and gaps in order to know what to retain and what to make better.<\/span><\/p><h5><b>Pro tip:\u00a0<\/b><\/h5><p><span style=\"font-weight: 400;\">Have a quick <\/span><b>SWOT<\/b><span style=\"font-weight: 400;\"> (Strengths, Weaknesses, Opportunities, Threats) analysis.\u00a0<\/span><\/p><p>It helps you know what you\u2019re doing right, where you\u2019re coming up short and where you can improve, giving your plan more clarity. For example, an audit supported by the <a class=\"\" href=\"https:\/\/digitalrezaid.com\/oldrezaid\/services\/seo-services-nottingham\" target=\"_new\" rel=\"noopener\" data-start=\"1012\" data-end=\"1103\">Best SEO Agency Nottingham<\/a> can provide deeper insights into your local search visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afe8836 elementor-widget elementor-widget-heading\" data-id=\"afe8836\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Choose the right digital channel<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3a4067 elementor-widget elementor-widget-text-editor\" data-id=\"e3a4067\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You don\u2019t have to be everywhere but rather where your audience is.<\/span><\/p><p><span style=\"font-weight: 400;\">The important channels to look at include:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO:<\/b><span style=\"font-weight: 400;\"> Best for long term organic traffic<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Social Media:<\/b><span style=\"font-weight: 400;\"> Facebook, Instagram, LinkedIn- it all depends on your audience<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email Marketing:<\/b><span style=\"font-weight: 400;\"> Keep leads &amp; customers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>PPC (Pay-per-click):<\/b><span style=\"font-weight: 400;\"> When you need instant traffic, most especially during promo.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content Marketing:<\/b><span style=\"font-weight: 400;\"> Blog Posts, Videos &amp; guides to build trust<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Influencer Marketing:<\/b><span style=\"font-weight: 400;\"> Reach into niche audiences<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Select 2 or 3 core channels and do them well rather than spreading thin.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecaf1ed elementor-widget elementor-widget-heading\" data-id=\"ecaf1ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Write Messages That Sell<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb4327 elementor-widget elementor-widget-text-editor\" data-id=\"ddb4327\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is where psychology and creativity intersect.<\/span><\/p><p><span style=\"font-weight: 400;\">Your message should:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Address a pain point<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide an answer (your product\/service)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make it urgent (why now?)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be contextual to the stage that the customer is in (awareness, consideration, decision)\u00a0<\/span><\/li><\/ul><p data-start=\"1473\" data-end=\"1656\">Pairing a strong message with services like <a class=\"\" href=\"https:\/\/digitalrezaid.com\/oldrezaid\/services\/seo-services-portsmouth\" target=\"_new\" rel=\"noopener\" data-start=\"1517\" data-end=\"1605\">SEO Services Portsmouth<\/a> can help it reach the right local audience faster.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cc9d60 elementor-widget elementor-widget-heading\" data-id=\"3cc9d60\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Create a Content Plan That Supports Sales<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbcc0ed elementor-widget elementor-widget-text-editor\" data-id=\"cbcc0ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Don\u2019t post just for likes. Post for conversions.<\/span><\/p><p><span style=\"font-weight: 400;\">Plan content around the <\/span><b>sales funnel<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Top of Funnel (Awareness):<\/b><span style=\"font-weight: 400;\"> Blog posts, Infographics etc.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Middle of funnel (interest): <\/b><span style=\"font-weight: 400;\">Case studies, webinars<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bottom of the funnel (decision): <\/b><span style=\"font-weight: 400;\">References, product demos, limited-time offers<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Plan what content goes where, when and on which channel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea8105 elementor-widget elementor-widget-heading\" data-id=\"cea8105\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Allocate Budget &amp; Resources<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e776f0 elementor-widget elementor-widget-text-editor\" data-id=\"2e776f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Even a small budget can go far if you plan smart.<\/span><\/p><p><span style=\"font-weight: 400;\">Think about:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad spend (e.g. Facebook or Google Adwords)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tools (e.g. email software or design apps)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content creation (in-house or out-sourced?)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencer or paid partnerships<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Hint: Save a portion of your budget to experiment on new channels and formats.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bee83ee elementor-widget elementor-widget-heading\" data-id=\"bee83ee\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Use Marketing Automation Tools<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ade41f elementor-widget elementor-widget-text-editor\" data-id=\"0ade41f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To really <\/span><b>drive sales<\/b><span style=\"font-weight: 400;\"> consistently, use tools to automate tasks:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email sequences<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Abandoned cart messages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead scoring and nurturing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B testing<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The use of such tools as <\/span><b>HubSpot<\/b><span style=\"font-weight: 400;\">, <\/span><b>Mailchimp<\/b><span style=\"font-weight: 400;\"> or even <\/span><b>Brevo<\/b><span style=\"font-weight: 400;\"> (Sendinblue) will help you to remain efficient and consistent.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-877e798 elementor-widget elementor-widget-heading\" data-id=\"877e798\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Track KPIs (Key Performance Indicators)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5855c85 elementor-widget elementor-widget-text-editor\" data-id=\"5855c85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What is not measured, is not improved.<\/span><\/p><p><span style=\"font-weight: 400;\">Some sales-driven KPIs:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion rate ( visitor to lead or buyer )<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost per acquisition (CPA)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Return on advertising (ROAS)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer lifetime value (CLTV)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click through rate (CTR)<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Plan reporting schedule, e.g. weekly or monthly and keep track of the results using such tools as Google Analytics, HubSpot or Looker Studio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-360358a elementor-widget elementor-widget-heading\" data-id=\"360358a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">10. Optimize and Adjust on a Regular Basis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68eba38 elementor-widget elementor-widget-text-editor\" data-id=\"68eba38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital marketing is not a set and forget game.<\/span><\/p><p><span style=\"font-weight: 400;\">Review your plan every 30\u201360 days. Ask:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s working? Do more of that.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What\u2019s underperforming? Change or pause it.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What new trends or tools can we try?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Continuous tweaking is how a digital marketing plan becomes a sales machine.<\/span><\/p><p><span style=\"font-weight: 400;\">That is how a digital marketing strategy turns into a sales machine through continuous tweaking.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6f66c7 elementor-widget elementor-widget-heading\" data-id=\"f6f66c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Real Life Example: Sales Through Smart Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a768d9 elementor-widget elementor-widget-text-editor\" data-id=\"4a768d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Suppose you are selling an online course.<\/span><\/p><p><span style=\"font-weight: 400;\">You:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make a landing page and add a countdown and testimonials<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Place on Facebook an advertisement to young professionals<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Put a 3-email sequence on those who download your free PDF<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitor the conversions using Google Analytics<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">You know not to guess as you take each step, which is included in your plan and you are leading your audience to purchase.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e40c3f elementor-widget elementor-widget-heading\" data-id=\"7e40c3f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Final Thoughts: A Good Plan = Better Sales<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12abead elementor-widget elementor-widget-text-editor\" data-id=\"12abead\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Digital marketing plan that generates sales does not have to be overwhelming. It only requires optimization, planning and consistency.<\/span><\/p><p><span style=\"font-weight: 400;\">Begin with making clear objectives, research about your audience, identify the best channels and remain open-minded to testing and learning. You are a small business or an enterprise, this approach will provide you with a roadmap to real results not just vanity metrics. <\/span>For long-term lead generation, considering <a class=\"\" href=\"https:\/\/digitalrezaid.com\/oldrezaid\/services\/seo-services-sheffield\" target=\"_new\" rel=\"noopener\" data-start=\"2164\" data-end=\"2250\">SEO Services Sheffield<\/a> can help boost your organic reach across the funnel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4bec97 elementor-widget elementor-widget-heading\" data-id=\"f4bec97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Faqs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc1e781 elementor-widget elementor-widget-text-editor\" data-id=\"fc1e781\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>How to make sales with digital marketing?<\/h5><p><span style=\"font-weight: 400;\">Mix brand awareness, lead generation, customer journey optimization and the right digital channels to drive sales with digital marketing.<\/span><\/p><h5>What is a beginner-friendly digital marketing plan?<\/h5><p><span style=\"font-weight: 400;\">It\u2019s just as easy to start with as a beginner and it includes understanding your audience, sharing something useful and concentrating on 1-2 channels and tracking the outcome.<\/span><\/p><h5>Does digital marketing work for driving sales?<\/h5><p><span style=\"font-weight: 400;\">Yes, if it\u2019s done right. It brings the genuine people to you and turns them into paying customers. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Do you want to get your sales to a crazy level? And want to know how to drive sales with a well-designed digital marketing plan? Now, in the advanced times,<a href=\"https:\/\/digitalrezaid.com\/oldrezaid\/post\/how-to-create-a-digital-marketing-plan-that-drives-sales\" rel=\"bookmark\"><span class=\"screen-reader-text\">How to Create a Digital Marketing Plan That Drives Sales<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":16911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[686],"tags":[2162],"class_list":["post-15002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-digital-marketing-plan"],"acf":[],"yoast_head":"<!-- This site is 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